WORKSHOP | Brand Storytelling - Building Your Visual Identity
08 Sep 2025
Buyers Retreat
Visual Merchandising & Styling
Placemaking
Physical Retail
Customer Experience
Your store's visual identity is the key to your success. Join John Abbate for a fun design-thinking workshop where you'll discover how to build a cohesive visual brand story that speaks to your customers. Through hands-on activities and expert guidance, you'll define your brand's visual personality, learn to create compelling visual elements and understand the psychology behind what attracts customers visually. You'll develop practical strategies for translating your brand story into visual touchpoints that transform casual browsers into devoted brand advocates. Walk away with a clear visual brand identity framework and actionable insights to create the selfie-worthy, visually-driven retail environment that today's customers crave.
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