Bake It Till You Make It – Creative retail opportunities with Harriet Hastings, Founder & Creative Director of Biscuiteers
09 Sep 2025
Retail Corner
Licensing
Leadership
Customer Experience
Physical Retail
Online Sales
Trends
Food Gifting
Join Harriet Hastings, Founder & Creative Director of Biscuiteers, as she shares the remarkable journey of transforming a simple idea into one of the UK's leading food gifting businesses. From launching online in 2007 to creating bespoke treats for luxury brands like Dior and Burberry, Harriet reveals the ingredients that have made her business a true retail phenomenon.
Discover how she's navigated the evolution of food gifting, built an omnichannel presence that spans from Harrods to international markets and created a brand that perfectly balances artisanal craft with commercial success. This candid conversation will explore the challenges of scaling a creative business, the future of experiential retail and why sometimes the sweetest victories come from taking the biggest risks
Discover how she's navigated the evolution of food gifting, built an omnichannel presence that spans from Harrods to international markets and created a brand that perfectly balances artisanal craft with commercial success. This candid conversation will explore the challenges of scaling a creative business, the future of experiential retail and why sometimes the sweetest victories come from taking the biggest risks
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